Facebook’s marketing solutions had the perfect mix of offering to help meet our clients goals. To begin this process, I set up a digital Ad Campaign on the platform. Many medical niched are not confident in Facebook Advertising Solutions because of its seemingly limited targeting capabilities by importing existing datasets into Facebook platform to identify the right potential customers and devices a content strategy focused on producing specific, relevant content. For example, I showcased important facts and infographic images for creatives, highlighting the offer, features and benefits, Sales and Discount. I did A/B testing on its creatives to test which creative will attract the audience’s attention and convert them to leads. I also continually optimized ad content and audience targeting to drive high engagement and conversion rates.