30% ROAS Increase for Local Fashion Ecommerce Brand

The Challenge

The Client have been doing there own ads but is unable to increase sales and optimize the campaign. They have spent thousands of dollar on ads spend and suffer a loss. They came to me looking for an advise, I did an audit on there ads account and check on ways to improve the campaign and implement a Sales Funnel to transform their campaign and generate income.

Client have a wide array of products 400+ in total. First challenge is I need to find which among the 400+ items will sell like crazy. Second finding the winning products that performs the best. Third. Testing and finding the right Audience. Fourth, Recommending a highly converting creatives. Making sure that the creatives will attract the audience attention, and convert them into paying customers.

Solution

The Campaign Strategies

TOFU-Top of the Funnel

Spend 70% of the Total Budget

MIFU- Middle of the Funnel

Spend 25% of the Ads Budget

BUFU- Buttom of the Funnel (Purchase Funnel)

Spend 5% of the Ad Budget

Testing Strategies

Run ABO Campaign During Testing Phase
Test 10 Adset per Day with 10$ budget each adset
Test Campaign for 7 days. Monitor twice a day and kills the adset that did not work
Left the campaign to Learn and Optimize by Facebook Algorithm
By the end of 7 days we have 10 winning adset
Duplicate all winning adset and scale them

Tactical Strategies

Run Catalog Ads for all products
Testing Campaign (Testing is the Key)
Scale those who perform and meet the target KPIs
Run UGC Ads
Client have an Affiliate Campaign we use the creatives from influencer to create our ads
Run Dynamic Product Ads for Remarketing

Scaling Strategies

Results

This is the results after running the campaign and implementing a dynamic approach on their ads. I have restructured the entire account. In the first month this is what we achieve:

Client

Elloux.com

Date

February 2022

Location

Philippines

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Let’s work together!

Facebook Ads and Google Ads are an amazing way to scale your business. I’ve helped many business owners like yourself increase their impact by bringing more of their ideal clients into their business. So, let’s get cracking!

First things first, please select a time for us to have a discovery call so that I can learn more about your business! Once you choose a time you will be prompted to fill out a brief questionnaire.

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Why Choose Me?

Your Trusted Partner For Your Social Media Ads

By creating and executing insanely effective marketing campaigns that will help you predictably grow your audience, generate new leads and make more sales every day.

Trusted By Entrepreneurs

I help new and established businesses create marketing campaigns that thrive in today's world. Unlike traditional approaches to marketing, my approach focuses on sales first and everything else second.

Digital Marketing Expert

Whether you're the type of person who loves to learn and empower themselves or you'd rather pay someone to do the heavy lifting for you. I offer a couple of different ways to work together that will fit your business needs.

I Only Work With A Select Number Of Clients At A Time

This allows me to (1) Take a deep dive to get to know your business inside and out. (2)Work closely with you to fully understand your offering, your customer journey and your long term business goals. (3)Be an asset to your business instead of someone who just "does your ads"

FREE Facebook Ads Audit

I’m a Facebook Ads Specialist with more than 5 yrs of experience in Digital Marketing. I Specialise in Facebook Ads for Ecommerce and Lead Generation Ads for Medspa and Real Estate.

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